This project was created for Add Black Swimwear as part of Target’s Shade & Shore brand. I developed a comprehensive design direction for the Summer 2026 collection, beginning with in-depth trend research and an inspiration mood board, followed by a curated seasonal color palette and an original print collection aligned with current market trends and the brand’s aesthetic. Once the prints were finalized, I used AI visualization tools to bring the designs to life on models, showcasing how each pattern could translate into finished swimwear.
